Donald Trump Launches His Line of Trump-brand Shoes

His move comes a day after a judge ordered him to pay nearly $355m (£281m) to New York state for lying about the values of his properties.

Former US President Donald Trump has launched his line of Trump-branded shoes at Sneaker Con – a Philadelphia sneaker fans convention.

His appearance was met with loud boos as well as cheers after he presented a pair of gold-colored shoes being sold online for $399.

Trump is widely expected to be the Republican candidate in November’s US presidential election.

“I’ve wanted to do this a long time,” the former US president said, unveiling what he called the first official Trump footwear at Sneaker Con in Philadelphia, a gathering that bills itself as the “The Greatest Sneaker Show on Earth.”

He was met with loud boos as well as cheers, Associated Press reported, adding that as he spoke, the smell of weed occasionally wafted through the room. The news wire wrote that attendees skewed younger and more diverse than Trump’s usual rally crowds.

The Never Surrender High-Tops, featuring shiny gold with an American flag detail, are currently available for $399 on a newly launched website. Alongside these shoes, the site offers Trump-branded Victory47 cologne and perfume for $99 per bottle, a reference to the potential of Donald Trump being the 47th president if re-elected. While the website claims no affiliation with Trump’s campaign, online posts from Trump campaign officials have promoted its products.

Following a ruling by Justice Arthur Engoron, Trump, along with his eldest sons and associates, has been ordered to pay over $354.9 million plus pre-judgment interest for intentionally committing financial fraud over a decade. Trump condemned the decision, characterizing it as an “election interference ploy” during his address to supporters at a campaign rally in Michigan. He accused the judge of being part of a “left-wing” conspiracy to thwart his potential presidency and reiterated false claims regarding election fraud in the 2020 election.

In addition to the financial penalties, Engoron has banned Trump from serving as an officer or director of any New York corporation for three years, citing a lack of contrition and remorse from Trump and his co-defendants. The New York attorney general, Letitia James, had accused Trump and his family businesses of inflating his net worth by up to $3.6 billion annually to secure favorable loan terms.

Trump is also facing multiple criminal trials, including one scheduled to begin in New York on March 25, related to alleged hush money payments to a porn star. This makes him the first former US president to stand trial on criminal charges. Nikki Haley, Trump’s last remaining rival for the Republican presidential nomination, wasted no time criticizing him following Friday’s ruling, highlighting his legal troubles and asserting that “chaos” follows him, casting doubt on his effectiveness as a leader or candidate.

“He’s going to be in court in March and April. He’s going to be in court in May and June. He said himself that he’s going to be spending more time in a courtroom than he is on the campaign trail,” Haley told Fox News.

Trump is close to clinching the Republican presidential nomination, and the prospect of a likely general election rematch with Biden, after recent nominating contest wins in Iowa, New Hampshire, and Nevada.

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