Honda Elevate Becomes More Affordable for India’s Armed Forces with CSD Availability

New Delhi, India – Honda Cars India Ltd. (HCIL) has announced a significant initiative to make the popular Elevate SUV more accessible to members of the Indian Armed Forces. The sporty SUV is now available for purchase through the Canteen Stores Department (CSD), offering exclusive pricing and benefits.

“Extending Honda Elevate availability to our uniformed heroes is a privilege,” said Mr. Kunal Behl, Vice President, Marketing and Sales, HCIL. “This initiative reinforces our commitment to supporting those who serve our nation by offering them access to top-quality Honda products.”

The move to offer the Elevate through CSD stores comes as a welcome development for serving and retired members of the Armed Forces, including ex-servicemen, and their families. CSD outlets provide various products at significantly reduced prices, exempt from taxes, making vehicle purchases considerably more affordable.

The Honda Elevate, with its modern styling, spacious interior, and powerful 1.5-liter i-VTEC engine, has been a popular choice among Indian consumers since its launch. It stands as a strong competitor to rivals like the Kia Seltos and Hyundai Creta in the competitive mid-size SUV segment, accounting for a sizeable share of Honda’s sales in the country.

While Honda has not yet released the specific CSD pricing for the Elevate, it is expected to offer a substantial discount compared to the regular ex-showroom prices. This benefits the Armed Forces community, providing an opportunity to own a well-equipped and reliable SUV at a more attractive price point.

Previously, the Honda Amaze and Honda City were the only models offered through CSD. The inclusion of the Elevate further strengthens Honda’s commitment to providing a wider selection of top-selling models to the Indian Armed Forces.

The Honda Elevate is available at CSD stores across the country. The company encourages personnel of the Armed Forces to visit their nearest CSD outlet to learn more about the exclusive pricing and benefits on offer.

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